Built for breakaway founders

You left the wirehouse to own your book.
Don't rebuild the marketing machine you just escaped.

The first 90 days are a race — clients you couldn't take, AUM in transit, no compliance team, no in-house marketing staff. Stoke gives breakaway RIAs a compliant outreach machine from day one.

$50K
Revenue / HNW client at 1% on $5M AUM
$11,964
Stoke annual cost (all-in)
1
Client closed in year one covers your full cost
9-check
FINRA/SEC audit receipt per email sent
Section 01 — The breakaway math

One HNW client pays for Stoke in year one.

You're not trying to build a demand-gen department. You need a machine that surfaces qualified prospects while you focus on serving the clients you did bring over.

DIY marketing stack
$3,500+
per month — just to start
  • Apollo / data provider $99–$149/mo
  • Instantly / sending tool $97–$358/mo
  • Marketing VA or freelancer $1,200–$3,000/mo
  • Compliance review (external) $500–$1,500/mo
  • Audit trail documentation DIY / zero
Stoke — everything included
$997
per month, all-in
  • ICP targeting + data sourcing Included
  • AI-written, FINRA-reviewed copy Included
  • Automated multi-touch sequences Included
  • 9-check compliance audit per email Included
  • Replies → inbox, calls → calendar Included
📐
The payback math: one client closes it. One HNW client at 1% on $5M AUM = $50,000/yr in revenue. Stoke = $11,964/yr. Close one client in year one and you've paid for the platform 4× over. Every subsequent client is pure margin.
Section 02 — Your first 90 days, automated

From ICP to booked call. Without a team.

The wirehouse handled prospecting for you — or you didn't think about it. Now it's your job. Stoke makes it automatic from the moment you're independent.

Step 01
🎯
Define your ICP
Tell Stoke who you want to reach: business owners 45–65 in fintech, $3M–$15M investable assets, Northeast corridor. One-time setup, 20 minutes. Refine as you learn what converts.
Step 02
✍️
AI sources + writes compliant outreach
Stoke finds matching prospects, personalizes each email to their firm and title, runs a 9-check FINRA/SEC compliance review, and queues a multi-touch sequence — all before it goes out.
Step 03
📬
Replies hit your inbox, calls land on your calendar
Positive replies route to your unified inbox with an AI-drafted response. Booking links trigger calendar holds. You spend your time on conversations — not coordination.
Section 03 — Compliance built for the rule book you live under

Your CCO will sleep fine.

As an independent RIA you own your compliance burden. Every Stoke email is reviewed against the exact regulations your new firm operates under — not generic "marketing compliance."

FINRA Rule 2210(a)(d)(f)
Correspondence & retail communications
Every outbound email is classified as correspondence or retail communication, checked against 2210(d) content standards (no false or misleading statements), and flagged if it qualifies as a "free service" offer under 2210(f).
✓ Auto-checked per send
SEC Marketing Rule 206(4)-1
Performance claims + testimonials
The rule prohibits hypothetical performance claims unless specific conditions are met. Stoke's copy review gate blocks non-compliant performance language before it ever goes out — not after your CCO reviews it manually.
✓ Performance claim guardrail active
Audit Receipt
9-check timestamped receipt per email
Every email generates a dated, exportable audit receipt showing which rules were checked, which passed, and which were modified before send. Your CCO has a paper trail without doing any of the work.
Global Suppression
Cross-campaign opt-out enforcement
Once a prospect unsubscribes they're suppressed globally — not just from the active campaign. No accidental re-contact, no CAN-SPAM exposure, no per-campaign suppression lists to manage.
✓ Enforced at send time
Section 04 — Breakaway-specific guardrails

The things that get new RIAs in trouble.

Breaking away opens specific compliance windows your prior firm didn't expose you to. Stoke knows the patterns and blocks them automatically.

🚫
No prior-firm disparagement
Criticizing your former wirehouse in outreach — even implicitly — is a solicitation violation and can expose you to litigation. Stoke's copy review flags any language that could be read as disparaging a named or implied prior employer.
🏦
No firm-name namedropping
Citing your former wirehoue affiliation to imply credibility ("Formerly at [Big Bank]") is heavily regulated under broker-dealer departure rules and SEC guidance. Stoke blocks trademark references and implied prior-firm credentialing in copy.
📊
Performance claim guardrails
Stating or implying past performance ("my clients averaged X% returns") in cold outreach triggers SEC Rule 206(4)-1. Stoke's gate blocks performance claims and prompts you to rewrite before send — not after a regulator complaint.
Testimonial restrictions
The SEC Marketing Rule allows testimonials under specific disclosure conditions. Using client quotes or implied endorsements without proper disclosures is a violation. Stoke flags testimonial-style language and surfaces the disclosure requirements before send.

Ready to build a pipeline that works on day one?

14-day free trial. Setup in 20 minutes. Your first compliant campaign running before the week is out.

No agency fees. No VA coordination. No compliance scramble. Setup takes 20 minutes.