Product Walkthrough — Day 14

See exactly what your account
looks like on day fourteen.

One anonymized financial advisor. Full Stoke loop: ICP definition → HNW prospect discovery → 5-touch sequence → 9-check compliance audit → reply inbox → booked call.

Demo advisor: Breakaway RIA, $47M AUM — Texas-based, targeting HNW individuals with recent wealth events. ICP: business exits, equity vesting, inheritance. All names and contact details anonymized.
01 ICP definition 02 Prospect discovery 03 5-touch sequence 04 9-check audit gate 05 Reply inbox 06 Booking
01
Step 1 of 6 · Onboarding
ICP definition

During onboarding, the advisor defines their ideal client profile. Stoke uses this to target prospects, write personalized outreach, and score compliance — all calibrated to the advisor's actual book.

app.stokefin.com — Onboarding · Step 2 of 4
Target investable AUM
$500K – $5M
Geographic focus
Texas + California — Dallas, Austin, SF, LA
Wealth signal triggers (urgency drivers)
Business exit / sale Equity vesting / IPO Inheritance received Real estate sale
Advisor profile
Breakaway RIA, $47M AUM, Texas-based. Targeting new money — individuals with a recent liquidity event and no advisor yet.
Outreach preference
Event-led framing. No performance claims. Compliance-first copy tailored to each wealth signal.

Stoke builds a durable ICP profile — used across every sequence, audit, and re-engagement touch.

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02
Step 2 of 6 · Discovery
AI prospect discovery

Stoke surfaces HNW individuals with recent wealth events from public and commercial data sources — SEC Form 4 equity sales, business acquisitions (Crunchbase), and property records (LA County, Cook County, NYC ACRIS). Email-verified before any outreach is queued. No mock data, no purchased lists.

Prospect Queue — 30 real matches across 3 signal types · Day 1
S.C
S. Chen
San Francisco, CA · Just sold e-commerce brand for $2.1M — no advisor yet
✓ Email verified 🔴 Business exit
Signal: High
D.O
D. Okafor
Houston, TX · Sold IT staffing firm for $4.8M — actively researching advisors
✓ Email verified 🔴 Business exit
Signal: High
L.M
L. Moretti
Boston, MA · Biotech IPO lock-up expired — $2.6M in newly liquid shares, no tax plan
✓ Email verified 🔴 IPO windfall
Signal: High
J.W
J. Whitmore
Nashville, TN · CFO departure package + RSUs — $3.2M total comp event
✓ Email verified 🔴 Executive exit
Signal: High
···
+10 more prospects
All ICP-matched to wealth signal + AUM range. All email-verified before queue entry.
30 prospects queued · 100% email-verified via Hunter.io Signal types: IPO equity · Business sale · Real estate

Real prospects from public + commercial data sources — no mock data. Sources: SEC EDGAR Form 4, Crunchbase acquisitions, LA County Assessor, Cook County Recorder, NYC ACRIS.

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03
Step 3 of 6 · Outreach
5-touch FINRA-compliant sequence

Stoke builds a 5-touch email sequence, spaced over 14 days. Every email is written to FINRA Rule 2210 and SEC Marketing Rule 206(4)-1 standards before it enters the queue. Each touch is personalized to the prospect's specific wealth event and shows its compliance score before it sends.

Sequence: S. Chen — Business Exit · Pain-Led · 5 touches · Active
Day 0
Touch 1: A quick thought after your business sale
"Hi S. — Congratulations on closing the e-commerce sale. A $2.1M exit creates a narrow window to make critical decisions — how to deploy proceeds, manage the tax impact, and diversify without leaving money on the table..."
✓ FINRA 2210 ✓ SEC 206(4)-1 97/100 AI-personalized to wealth event
Day 3
Touch 2: The 90-day clock after a liquidity event
"The first 90 days after a business sale typically set the trajectory for long-term outcomes — tax planning, qualified opportunity zones, and cash deployment all have hard deadlines most people miss..."
✓ FINRA 2210 ✓ SEC 206(4)-1 95/100
Day 7
Touch 3: What a coordinated plan looks like at $2M+
"I work with individuals who've recently had liquidity events in the $1M–$5M range. Here's what a coordinated plan typically covers in the first 6 months — and what gets missed without one..."
✓ FINRA 2210 ✓ SEC 206(4)-1 94/100
Day 10
Touch 4: Quick check-in — still happy to connect
"Following up one more time. No pressure — if the timing isn't right yet, I'm easy to find when it is. Worth 20 minutes whenever you're ready..."
✓ FINRA 2210 ✓ SEC 206(4)-1 98/100
Day 14
Touch 5: Keeping the door open
"Last note from me. If circumstances change or you'd like a second opinion on your plan at any point, I'm here. Congratulations again on the exit..."
✓ FINRA 2210 ✓ SEC 206(4)-1 100/100

Every touch passes the 9-check audit gate before it queues. Sequences pause automatically on reply, booking, unsubscribe, or hard bounce.

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04
Step 4 of 6 · Compliance
9-check compliance audit gate

Before any email sends, Stoke runs a 9-point audit: 6 FINRA Rule 2210 checks + 3 SEC Marketing Rule 206(4)-1 checks. Score below 90? The email is rewritten and re-audited before it queues. Every pass generates a timestamped PDF receipt.

Compliance Audit — Touch 1 · S. Chen · Audit ID: AUD-20260514-0042
✓
No unqualified performance claims
FINRA 2210(d)(1)(A)
PASS
✓
Clear identification of communication as advertising
FINRA 2210(d)(1)(B)
PASS
✓
No misleading statements or omissions
FINRA 2210(d)(1)(D)
PASS
✓
No promissory or guaranteed language
FINRA 2210(d)(2)
PASS
✓
Balanced risk/benefit presentation
FINRA 2210(d)(3)
PASS
✓
Testimonial and endorsement rules met
FINRA 2210(d)(6)
PASS
✓
No untrue statements of material fact
SEC 206(4)-1(a)(1)
PASS
✓
No misleading implications about performance
SEC 206(4)-1(a)(5)
PASS
✓
Endorsement disclosure requirements met
SEC 206(4)-1(b)
PASS
📄
9/9 checks passed · Score: 97/100 · Email approved to send
SHA-256: a4f2b8e1c7d3...9f04 · 2026-05-14T09:32:11Z
View sample receipt →

Every audit receipt is timestamped and hashable. Your compliance trail lives in the system — no manual recordkeeping required. See the full sample receipt →

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05
Step 5 of 6 · Inbox
Reply inbox — AI classifier + auto-draft

When a prospect replies, Stoke's classifier categorizes the intent — positive, objection, decline, or OOO — and drafts a reply in the advisor's voice. The advisor reviews and sends in one click. Sequence pauses automatically on positive or decline.

Inbox · S. Chen thread · Day 4
SC
S. Chen (prospect)
Day 4 · 2:17 PM
"Hi — yes, the timing is actually perfect. I closed the sale last month and I've been putting off finding an advisor. What does a first conversation look like?"
✓ Positive · AI classifier: buying signal + scheduling intent detected
✦ AI-drafted reply — in your voice
"Hi S. — glad the timing works. A first call is 20 minutes — I'll walk through the key decisions most people face in the first 90 days after a business sale, and we'll see if it makes sense to work together. No pitch, no pressure. What does your calendar look like this week?

— [Advisor Name]"
ME
You (queued for review)
Awaiting send →
AI draft ready above. Review and send in one click, or edit before sending.

Sequence paused automatically on positive reply. No risk of the wrong touch sending after S. Chen raised her hand.

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06
Step 6 of 6 · Booking
Booking — calendar invite, Google Meet, .ics

Once S. Chen clicks to book, they land on a calendar page. Time slot selected, confirmation fires instantly with a Google Meet link and .ics file. Pre-call nurture sequence activates automatically — 3 touches before the call.

stokefin.com/book — Booking confirmation
👤
[Advisor Name]
Financial Advisor · Texas-based · HNW Individuals
20-Minute Intro Call
⏱ 15 minutes
📹 Google Meet — link sent on confirmation
📍 Virtual — works from anywhere
📎 .ics calendar invite included
May 2026
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9:00 AM EST
10:30 AM EST
2:00 PM EST
✓
Call confirmed — Wednesday, May 14 · 10:30 AM PST
Google Meet link + .ics sent to s.chen@[redacted].com · Pre-call nurture sequence activated

From day 1 (sequence start) to booked call: 4 days. S. Chen had a $2.1M liquidity event and no advisor — Stoke found her, wrote the email, and booked the call.

5 Founding Advisor Spots — $997/mo Locked

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Claim a Founding Advisor seat. $997/mo locked for life. White-glove ICP build, monthly strategy calls for 6 months, direct line to Sam for 90 days.

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